At a glance
FR2 HARAJUKU is a trendy Japanese clothing store in Shibuya specializing in men's fashion with its iconic rabbit logo. Known for unique streetwear designs and excellent customer service, this boutique offers modern apparel with multilingual staff and tax-free shopping for tourists.
Photographs
FR2 HARAJUKU
Tucked away from the main road, the winding alleys of Harajuku reveal a variety of unique and eye-catching shops. Among them is #FR2, a fashion brand founded by photographer Ryo Ishikawa. The shop’s neon-lit exterior makes it a popular spot for striking night photography.
FR2 HARAJUKU stands as a trendsetting Japanese fashion boutique in the heart of Harajuku, specializing in unique streetwear that features their iconic rabbit logo design. The store showcases an extensive collection of men's clothing, accessories, and limited-edition pieces that blend contemporary urban style with Japanese pop culture elements.
Known for its exceptional customer service, the store employs multilingual staff who can assist in English, Chinese, and Japanese. The bright, modern interior creates an inviting atmosphere where customers can browse leisurely through their curated selection. Fitting rooms are available for trying on items, and the store offers tax-free shopping for international visitors.
Located in Tokyo's fashion epicenter, FR2 HARAJUKU has gained popularity among fashion enthusiasts since its establishment in 2017. The brand's distinctive aesthetic and quality materials have earned it a devoted following among both local and international shoppers, particularly those seeking unique Japanese streetwear designs with an edge.
When to go
FR2 HARAJUKU doesn't experience significant seasonal variations in its shopping experience, making it accessible year-round. The store maintains consistent indoor conditions regardless of weather. Weekday mornings offer the most relaxed shopping atmosphere with personalized attention from staff, while evenings and weekends tend to be busier with fashion-conscious locals and tourists exploring Harajuku's vibrant retail scene.
Public review summary
Staff receive consistently high praise for their attentiveness and multilingual abilities, speaking English and Chinese. Visitors appreciate the friendly service and professional product knowledge. Some concerns exist about overcrowding during peak hours and occasional inconsistencies in sizing. The neon light outside the shop attracts street photographers for stunning portraits.
What you'll find here
Location & access
- DirectionsAddress
Japan, 〒151-0001 Tokyo, Shibuya, Jingumae, 4 Chome−31−6 吉野ビル 1階
- How to get there
By Public Transport: A 1-minute walk from Meiji-Jingumae Station.
Common questions
What kind of clothing does FR2 HARAJUKU sell?
FR2 HARAJUKU specializes in men's clothing with a distinctive rabbit logo design. The store offers trendy streetwear and fashion items popular among young people, featuring unique designs and Made in Japan products.
Do the staff speak English?
Yes, the staff at FR2 HARAJUKU can communicate in English and some even speak Chinese. The store is known for its friendly, multilingual staff who provide attentive customer service to international visitors.
Is tax-free shopping available for tourists?
Yes, FR2 HARAJUKU offers tax refunds for tourists. The store accepts credit cards and provides comprehensive service for international customers making tax-free purchases.
What is unique about the FR2 brand?
FR2 is known for its iconic rabbit logo and quirky, distinctive designs. Created in 2017, the brand has gained charismatic popularity among young people and has become particularly notable in streetwear culture. The shop has a pink neon light installed outside which is also popular as a photography spot.
How crowded is the store usually?
The store tends to be busier during weekday evenings and weekends, but relatively quiet during weekday afternoons. The shopping experience is comfortable with systematic layout and attentive staff assistance.
Bring this spot to life with a local photographer
Book a vetted local photographer who knows the best light, angles, and timing for this location.